Overcoming branding challenges in bridging the gap between vision impairment and digital evolution
Originally designed for the visually impaired, this self-learning tool imparts digital skills. Awarded the Zero Project Award in 2021, it heralds transformative opportunities.
​Global Ambitions:
​Operating across 15 countries, the organization aimed to transcend borders, uniting trainers and visually impaired students online.
​Critical Considerations:
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Future Prospects: Discussions revolved around an enriched open-source version, shaping a progressive path.
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Inconsistent messaging prompted a unified approach to enhance marketing.
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A coherent brand concept was crucial for effective development.
Our proposed solution encompassed several key elements, including conducting a brand workshop, designing a fresh visual identity, crafting a comprehensive style guide, and facilitating the renaming of the product that appeals to a global audience.
Brand Strategy in Action
Focus lay on emotional engagement and defining brand values and personality.
Unveiling the Brand Icon: Inspired by user feedback, the interrobang emerged, symbolizing empowerment. The name "Blimey" infused humor into disability discussions.
Amplified brand recall value
A following survey revealed an enriched brand understanding invigorated development, sparking a 23% surge in marketing engagement. The strengthened recall contributed to a notable 13% boost in brand recognition, establishing a resilient foundation for expansion endeavors.